The Pakistan Cricket Board (PCB) has yet to secure a broadcasting partner for the Asia Cup 2025, as negotiations remain stalled over the high asking price of $12 million. The broadcasting rights, which are essential for widespread viewership and revenue generation, have become a sticking point with potential partners hesitant to meet the hefty financial demand.
With the high-profile tournament approaching, including a marquee clash between Pakistan and India scheduled for September 14, the delay in finalizing the TV rights could impact promotional activities and broadcast planning. The PCB is reportedly in ongoing discussions with several broadcasters, but no agreement has been reached as of now.
The Asia Cup 2025 is set to be played in the UAE in the T20 format, serving as a crucial warm-up for the ICC T20 World Cup 2026. The PCB hopes to finalize the deal soon to ensure maximum coverage and commercial success of the regional event.